Dev tools
QC Growth is the go-to-market team for seed to Series A and B developer-tool and AI companies. Strategy, execution, GTM engineering, and operations in one embedded team that speaks developer and has actually shipped dev & open source tools.
The problem
Your product spreads because engineers try it, trust it, and tell each other. The playbook that scales an e-commerce brand, spray-and-pray ads, gated demos, “book a call” walls, actively repels the people who adopt you. Most agencies run that playbook anyway.
And founder-led GTM has a ceiling. The founder can’t be the whole engine forever, and the moment you try to scale it, the cracks show: positioning drifts, the free tier leaks, developers love it and nobody pays.
If you just raised and the board expects pipeline, or founder-led has quietly stalled, that is the moment this matters.
A developer marketing agency and a sales team in one. Not four vendors you stitch together and hope align, but one team wired into your product and your data.
Strategy
Positioning, ICP, and the story that lands with the developer who adopts you and the buyer who signs the check. We find the villain, sharpen the wedge, and cut the generic.
Execution
The content, launches, and channels that actually reach developers: HN, Reddit, docs, OSS, founder-led. Not the ones that quietly drain your budget.
GTM engineering
The stack that turns product usage into pipeline: intent signals, attribution, CRM, and automation wired to your own data, so you can see which developer became a customer and why.
Operations
The RevOps and process that make it repeatable, so growth stops depending on the founder’s heroics and starts depending on a system.
Why QC
01
Founding AE experience taking developer products to market, and years advising dev-tool founders through exactly these fights.
02
Most shops do one: they either market to developers or they sell to the buyer. We do both, because the developer who adopts you and the executive who pays for you are two different people with two different jobs, and you need both to grow up.
03
Strategy through execution through the tooling, one accountable team instead of four vendors pointing at each other.
The team
A GTM leader with 5+ years building developer-first go-to-market engines for API and infrastructure companies. He's led enterprise growth at Scalar, Tyk, and SmartBear - closing 6-figure deals with technical buyers, ranking as a top AE globally, and contributing to a 10x ARR run at Scalar as its founding commercial hire.
Seed to Series A and B, including a16z and Sequoia-backed teams. A product developers already use, and a GTM motion that needs to grow up. Founders and teams who can build anything but need the commercial engine built alongside them.
pre-product teams, non-technical founders looking for done-for-you marketing, or anyone who wants a deck and a retainer instead of an operator in the room. Too early for a full engagement? Start with The GTM Co-Founder (gtmcofounder.com) which was built by our GTM Lead Shane. It’s a set of free and open-source GTM skills for founders doing it alone who might not have the budget yet for our help.
How it works
We plug into your team as a fractional, embedded GTM function: strategy and execution together, not a report in your inbox.
Developers adopt before they buy, and they punish the tactics that work elsewhere: gated demos, book-a-call walls and spray-and-pray ads. The motion has to earn adoption first and sell to the economic buyer second.
Both, because they are two different jobs. The developer who adopts you and the executive who signs the contract are different people, and a motion that only addresses one of them stalls.
By tracking which organizations are actually using the project, enriching that signal into accounts, and reaching the buyer at the moment usage crosses a threshold that justifies a commercial conversation.
Probably. This works best once developers already use the product and the commercial motion is what is missing. If you are earlier, The GTM Co-Founder is a free open-source starting point built by our GTM Lead Shane.
That is the usual moment this matters. Positioning drifts, the free tier leaks, developers love the product and nobody pays. We rebuild the motion so growth stops depending on the founder's calendar.
The fastest way to see how we think is a growth audit of your current GTM. No pitch. You get a written read on your positioning, where your funnel leaks, and the two highest-leverage moves to make next.