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Aim Small, Miss Small: Why Micro-Targeted Campaigns Are the Secret Weapon for Early Dev Tool Startups

How to build a developer-friendly outbound motion without sacrificing trust
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Luke Bivens
May 13, 2025
5
min read

KYC: The ultimate early-stage growth hack

This post breaks down a hard truth: while early-stage startups can coast on founder instinct for a while, true go-to-market (GTM) traction demands real customer conversations.
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Aron Schuhmann
May 7, 2025
5 min read time
min read

A Great Project Isn’t Enough: Why VCs Need Go-to-Market Experts for Their OSS Bets

Bring us into the conversation early, and we’ll help your startups move from great projects to great businesses.
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Luke Bivens
May 13, 2025
5
min read
A laptop is showing some diagrams

The Top GTM Strategies for DevTool Companies (2025 Edition)

Over the last 3 years, we've worked with over 20 different Developer tools startups and helped them build their GTM motion from scratch. DevTools is a different ballgame and is traditionally much more difficult than any other vertical when it comes to building pipeline outside of straight developer led growth.
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2
min read
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How We Fortified Our Cybersecurity with DoubleChecked

Why we partnered with DoubleChecked Cybersecurity to assess and enhance our Google Workspace security
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3
min read
Two guys and a girl are sitting on a couch, thinking. In front of them is a board with some strategy written on it.

Why Most Founding AE's Fail at Startups

Founding AEs often struggle at startups due to misaligned expectations, lack of sales processes, and untested markets. Learn how to help them succeed.
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5
min read
A man is sitting at a table with a laptop in front of him, and there are some diagrams on the screen.

Sales KPIs Every Technical Founder Should Track

Learn essential sales KPIs for technical founders to drive growth, improve strategies, and make data-driven decisions for startup success.
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6
min read
A laptop is on the table, displaying some diagrams on its screen. Next to the laptop, there are flowers, a coffee, and a notebook.

Top 8 Sales Tools for Early-Stage Startups

Explore essential sales tools that help early-stage startups generate leads, manage relationships, and close deals efficiently on a budget.
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10
min read
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5 Signs Your Startup Needs Sales Support

Identify the key signs your startup needs sales support to drive growth and improve efficiency in revenue generation.
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5
min read
Smiling man wearing glasses working on a laptop in a bright office with large windows and potted plants in the background

Sales Hiring Guide for Technical Founders

Learn when and how to hire your first salesperson as a technical founder to scale revenue and create a successful sales process.
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10
min read
Split image showing two types of sales teams: on the left, a small group engaged in a meeting with laptops in a modern office; on the right, a team working individually on computers with data dashboards displayed on the wall.

Fractional vs Full-Time Sales Teams: A Cost Analysis

Explore the cost implications of fractional versus full-time sales teams and how each option aligns with startup growth and budget needs.
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7
min read
Three smiling business professionals collaborating at a table, analyzing sales charts and graphs in a modern office setting.

How to Build Your First B2B Sales Process

Learn how to establish a structured B2B sales process that targets the right customers, improves productivity, and scales effectively.
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8
min read
Laptop displaying detailed sales metrics and performance graphs, placed on a wooden desk with a smartphone and plants in the background.

7 Essential Sales Metrics for Developer Tool Startups

Learn essential sales metrics for developer tool startups to enhance conversions, streamline sales, and boost annual revenue.
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7
min read
Three business professionals discussing growth strategies during a meeting, with a graph presentation displayed on a screen in a modern office

When to Hire Your Founding Sales Rep

Learn when to hire your first sales representative to ensure business growth, avoid common pitfalls, and prepare for scaling effectively.
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8
min read
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How QC Growth helps startups hire their 1st Go-to-market role

QC Growth has added another arm of the business to help early stage startups hire their 1st Go-to-market person. We take a different approach and help the Founders/Companies build their sales process to ensure they have a process in place before helping them find the perfect candidate for the role.
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4
min read