Not the corporate webinar. Not the 60-minute slidefest. We're talking code-on-screen, founder-led, problem-first walkthroughs that invite devs to start building and ask hard questions live.

Developers love the expert access, you’ll fuel every part of your funnel, and you’ll have fun doing it. Here's how.

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The only details to sweat: Teach, don’t pitch

The format is flexible for whatever feels right: solo presenter, panel, or pair. Single topic or multi-section program. Give your series a name, or don’t! 

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Make some quick decisions and just get started. You'll iterate as you go.

The essential livestream structure:

• Define a problem you're going to solve together with your viewers 
• Explain why it's hard and valuable to solve
• Use your product to solve that problem live
• Open for Q&A (doing this while you code takes practice or a co-host)
• Invite everyone to register for the next one 

That's it! No feature tables. No case studies. No magic quadrants. 

Seeing your expertise and product in action is the proof of value.

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A content factory: record, chop, redistribute

These sessions are truly nose-to-tail. One livestream can feed all your marketing channels for weeks. Here are the hightest impact assets:

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A smorgasbord of video for YouTube

Post the full replay and then chop demos and tutorials into practical how-tos. It’s an efficient approach to populating your YouTube while you get to know your audience and develop a deeper strategy for YouTube content.

Made-for-social clips in minutes

Some slick tools (Mosaic, Opus, Descript, etc.) can now take your longform video and turn around edited and karaoke captioned clips of your most memorable moments. These little commercials draw folks in to watch the full-length session or engage with your product.

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Transcripts become blog posts

Live sessions generate magic moments that unexpectedly resonate. Mark these moments, take your session transcript, feed it into GPT’s Canvas, and coach it into a blog draft that captures the sentiment. Your hit rate on blogs should go up because you validated the message with a live studio audience.

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Conversation starters for Sales

Live sessions produce inbound sales leads. That’s icing on the cake. Targeted outbound and warm, personalized, follow-ups deliver the real, scalable impact. 

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And it’s a feel-good no-sell sell. Every time you produce a webinar or livestream, you’re giving away a ton of free value and that’s the currency you’ll use to start great conversations.

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Upcoming sessions are effective outbound

What subset of people would get a ton of practical value from attending your livestream? That’s your lead list. Why would they find your session uniquely valuable? That’s your message. Beyond attending, how else can they tap into your expert help? That’s your CTA.

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Each session is a micro-targeted outbound campaign based on the problem you’ll be solving live.

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Follow-ups with personal touch

Do not pitch every registrant on a Sales meeting. You’ll burn your audience.

Do comb through your audience Q&A to see which participants match your commercial profile. See what kinds of questions they asked. Reference their questions in your follow up, invite them to continue the conversation at a deeper level.

~35% of registrants will actually attend. Don’t mistake no-shows for total lack of interest. People are busy and benefit from a nudge. Identify your “commercially interesting no-shows” and in your outreach, reference key themes from the session they’d find useful based on what you know about their business.

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Market research in every session

An hour of live audience engagement every week gives you a real-time pulse check on product feedback and the market. 

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What features resonate? Where were the papercuts? Does your monetization strategy get buy-in or skepticism? Who are you often compared to? What complimentary tools get mentioned most?

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You also learn which topics draw a crowd and which don’t, or which topics draw what kind of audience. It’s super common to hit on a topic that brings in tons of enthusiastic users that will never buy anything from you, and other topics that are a homing beacon for technical buyers. 

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This is wildly valuable signal as you develop your content strategy and build towards product-market fit.

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The right marketing for right now

Most technical founders do too little marketing. A lot of go-to-market just feels outside your wheelhouse, and there are so many activities to choose from. Easier to wait until you hire a Head of Marketing to figure it out, right?

This is startup life. No waiting. Only action.

Live technical sessions lean into what founders are already great at: Being passionate experts who want to help their users solve problems. Start scrappy. Go live. Learn fast and fill your funnel.