Building a Sales Engine for Record-Breaking Growth

From Plateau to Record-Breaking Growth in Four Months

Company Profile

Burn Media Co is one of the leading marketing agencies in the franchise space. Known for helping Burn Boot Camp scale from 50 to 350+ locations, they have built a reputation for delivering measurable growth. In 2024, Burn Media Co partnered with QC Growth to accelerate beyond referrals and reputation, building a structured sales engine to capture demand and scale predictably.

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Problem

At the start of 2025, Burn Media Co’s growth had plateaued. Despite strong demand and a talented team, the absence of a defined sales process left opportunities stalling.

From Meredith Byrd, President of Burn Media Co:

“At the start of 2025, Burn Media Co. was plateaued. January, February, and March each closed at $151k in topline revenue. We had the demand and the talent, but without a true sales machine, opportunities stalled and the team was left to fill in the gaps.”

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Solution

QC Growth stepped in to design and implement a structured sales engine:

• Business Development Partnership: Embedded with Burn Media’s team in February to co-build the GTM system.
  
  
• Sales Process Design: Implemented structured discovery calls, clear handoffs, and a defined path from signing to launch.
  
  
• Outbound Infrastructure: Set up LinkedIn, email, and event-driven outreach to generate predictable opportunities.
  
  
• Positioning & Messaging: Clarified Burn Media’s value proposition for new franchise partners beyond Burn Boot Camp.
  
  

By April, the system was in place—though topline revenue dipped to $142k, underscoring the urgent need for the structure QC was building.

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Outcome

The results came quickly and decisively:

• May: $149k topline revenue (+4.9% over April)
  
  
• June: $151k (back to baseline)
  
  
• July: $175k (+15.9% over June)
  
  
• August: $181k (+3.4% over July)
  
  

From April to August, topline revenue grew 27.5%, with July and August becoming the strongest months in Burn Media Co’s history.

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Meredith Byrd reflects:

“From my perspective as VP of Media, the numbers prove the impact. QC helped us move from flat revenue and a reactive sales approach to record-breaking growth in four months. My team feels that difference every day. We have clarity, confidence, and a process that makes growth predictable and scalable.”

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Is your team sitting on demand without the sales engine to capture it? Partner with QC Growth to move from plateaued revenue to record-breaking growth.

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