From $0 to $4M in Pipeline in Under 60 Days

Steadywell had spent months trying to build pipeline with healthcare systems but was getting almost no traction. CMOs and COOs are impossible to reach through cold outreach — they rely on trusted networks and have no patience for unknown vendors.

QC Growth reframed the outreach entirely: instead of positioning Steadywell as a vendor, we invited top healthcare executives to join a formal Advisory Council. The ask wasn't transactional — it was prestigious, peer-aligned, and genuinely useful.

Underneath it, we built and ran the operational infrastructure:

• GTM stack setup: HubSpot pipelines, Clay enrichment, and the automation layer connecting them.
• Campaign operations: full-cycle outbound — list building, sequencing, copy, A/B testing, and reply management.
• Lead scoring & ABM signals: ICP-matched scoring in Clay layered with intent data, web visitors, and hiring signals.
• Reporting & transcript analysis: weekly pipeline visibility, meeting attribution, and call analysis to sharpen messaging and strategy.

• 40+ C-suite meetings in 60 days with CMOs and COOs at leading U.S. health systems — access that is impossible through traditional outreach.
• 15 active CMOs on the Advisory Council.
• $4M+ in pipeline, built from zero.
• A product intelligence loop: structured feedback from 40+ senior buyers fed directly into product, marketing, sales, and engineering.