Building a Sales Engine for Record-Breaking Growth

At the start of 2025, Burn Media Co’s growth had plateaued. Despite strong demand and a talented team, the absence of a defined sales process left opportunities stalling.

From Meredith Byrd, VP of Media at Burn Media Co:

“At the start of 2025, Burn Media Co. was plateaued. January, February, and March each closed at $151k in topline revenue. We had the demand and the talent, but without a true sales machine, opportunities stalled and the team was left to fill in the gaps.”

QC Growth stepped in to design and implement a structured sales engine:

• Business Development Partnership: Embedded with Burn Media’s team in February to co-build the GTM system.
• Sales Process Design: Implemented structured discovery calls, clear handoffs, and a defined path from signing to launch.
• Outbound Infrastructure: Set up LinkedIn, email, and event-driven outreach to generate predictable opportunities.
• Positioning & Messaging: Clarified Burn Media’s value proposition for new franchise partners beyond Burn Boot Camp.

By April, the system was in place—though topline revenue dipped to $142k, underscoring the urgent need for the structure QC was building.

The results came quickly and decisively:

• May: $149k topline revenue (+4.9% over April)
• June: $151k (back to baseline)
• July: $175k (+15.9% over June)
• August: $181k (+3.4% over July)

From April to August, topline revenue grew 27.5%, with July and August becoming the strongest months in Burn Media Co’s history.

Meredith Byrd reflects:

“From my perspective as VP of Media, the numbers prove the impact. QC helped us move from flat revenue and a reactive sales approach to record-breaking growth in four months. My team feels that difference every day. We have clarity, confidence, and a process that makes growth predictable and scalable.”