How QC Growth Helped CrescendoAI Unlock Their GTM Engine with LinkedIn Outbound and Event-Led Growth

Company Profile

CrescendoAI is a high-growth AI company that builds solutions combining people and AI to help high-growth organizations scale more effectively. When they first began thinking about GTM, CrescendoAI partnered with QC Growth to validate their outbound strategy, generate a meaningful pipeline, and create early traction with the right type of buyers.

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Problem

Before working with QC Growth, CrescendoAI had already experimented with cold email, LinkedIn outreach, and even multichannel outbound campaigns. Despite the effort, reply rates remained low and no revenue could be attributed to outbound. With an upcoming product push and two in-person events planned in NYC and San Francisco, CrescendoAI needed a clear, effective outbound motion to generate qualified conversations and fill their pipeline.

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Solution

QC Growth stepped in with a structured GTM approach anchored in LinkedIn outbound and event-led plays. Together, we:

• Conducted an Outbound Audit: Identified why previous campaigns failed to convert and designed a tailored strategy optimized for LinkedIn.
  
  
• Built a High-Impact LinkedIn Campaign: Personalized connection requests and follow-ups designed to spark conversations with CS and AI leaders.
  
  
• Created Ongoing Engagement Loops: Leveraged LinkedIn profile visits and thoughtful messaging to stay visible and build credibility.
  
  
• Event-Led Pipeline Generation: Partnered with CrescendoAI’s marketing team to secure 40+ meetings and fill their NYC and SF events with the right type of buyers.
  
  

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Outcome

In just two months, CrescendoAI went from struggling with outbound to achieving massive early-stage traction:

• 359 connection requests sent
  
  
• 49 conversations started
  
  
• 17 qualified meetings booked with leaders from companies like Microsoft, Slack, and Sprinklr
  
  
• $2.5M+ in qualified pipeline generated
  
  
• Successful NYC and SF events that brought the right buyers into the room, creating lasting relationships and direct pipeline opportunities
  
  

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QC Growth helped CrescendoAI establish a proven outbound playbook while layering in event-driven pipeline creation—giving them a repeatable GTM engine to fuel growth from day one.

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Launching your GTM and need to fill the pipeline fast? Partner with QC Growth to turn outbound experiments into a repeatable engine for growth.

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